Good Sex, Good Music, Good Coffee, Good Business
Written by Jennifer @ 8:15 pm
This week I was a panelist at a teach-in entitled “Survival Strategies for Small Business during an Economic Downturn” hosted by Metro Independent Business Alliance in the Twin Cities. Panelists included a revered record store owner, the marketing genius behind the first fair-trade coffee wholesaler in the US, a second generation industry leading independent appliance retailer, a representative from the Small Business Administration’s SCORE program, and myself. We spoke with a room that included upwards of sixty folks ranging from an optometrist, a music distributor, children’s toy store owner, bankers, insurance agents, independent media representatives, a music distributor, a bookseller, and a graphic artist to name just a few.
Several of the attendees had never heard a first person perspective of what it is like making a living in the adult industry and they certainly weren’t used to words like queer, bisexual, dildo, heterocentric, or vibrator being confidently projected from the front of the room at a business networking meeting. What I think we all learned is that small, independent businesses, regardless of specific industry, have very similar struggles and often the solutions we find are amazingly adaptable to one another’s circumstances.
There were a few recurring themes from the evening. One of which was, that folks are finding a return to local buying, principled business, and mission driven decision making are creating success in the midst of the colossal failures of so many of these news making colossal corporations. Smitten Kitten and our allied businesses in the adult industry are flourishing right now because we’ve been committed to principled action since the beginning. A new listserv has recently begun for feminist identified sex toy retailers across the country and I believe it will help push the pace of change even faster.
I am so happy to see that since 2003 when The Smitten Kitten started selling only non-toxic sex toys – a time when this had not be tried before and several people thought we could never make a go of it without selling cheap, outrageous mark-up “jelly” toys- there are now a handful of stores across the country who are not only making it, but are being successful! Not only are we collectively proving that this business model can and does work, but we are seeing a ripple effect happening throughout the industry beginning with more educated and demanding consumers, to more responsible retailers, to better educated distributors and more safety conscious manufacturing.
The METRO IBA panelists represented other industries who likewise struggle to succeed within markets that are seemingly overpowered by the giants that drive prices so low that quality necessarily suffers. But we also prove that the independent sellers among us are flourishing as well! Smitten Kitten is doing excellent business so far this year and we are thrilled to have not only just been honored as the “Business of the Year” by Twin Cities Quorum (GLBTA Chamber of Commerce) but also given the honor again this year as “Best Sex Toy Shop” by the City Pages.
Cheers to good, safe sex, good music, and good coffee!